Mikayla Nogueira addresses whether her July wedding was sponsored by e.l.f. Cosmetics: 'Makeup is my life'

Beauty influencer Mikayla Nogueira returned to TikTok after a monthlong break following her July 1 wedding. In her newest videos, she addressed questions and controversy about her nuptials, which

Beauty influencer Mikayla Nogueira returned to TikTok after a monthlong break following her July 1 wedding. In her newest videos, she addressed questions and controversy about her nuptials, which started almost immediately after guests shared wedding content on social media.

“A month later, how am I feeling? I am so happy,” Nogueira gushed in an Aug. 1 TikTok. “I’ve spent this last month just soaking it up, dude. I feel like a totally different person honestly.”

But what’s been in the back of Nogueira’s mind the past few weeks is how viewers immediately started making their own videos and assumptions about her wedding. She described waking up the morning after her wedding to text messages warning her to not go on social media.

“The morning after my wedding I wake up to a bunch of text messages — ‘Mikayla don’t go on TikTok,’ ‘Don’t go on TikTok,'” she said. “I have been told what has been said.”

Some of the allegations against Nogueira include that she had e.l.f. Cosmetics sponsor her wedding and there were a number of big-name influencers there who posted “get ready with me” videos that “seemed as if they were contracted to do so for a brand deal or something,” according to the Cut.

At the time, the Cut also reported that an unnamed woman who claimed to be one of Nogueira’s friends from high school got a save-the-date but not a formal invitation to the wedding.

“Her friend is speculating that a bunch of Nogueira’s friends were uninvited to the wedding so that there could be space to invite influencers, making the wedding appear more like a brand trip than a personal day for friends and family,” the publication wrote.

“I can’t with you f***ers, no my wedding wasn’t sponsored,” Nogueira said while laughing.

Nogueira explained that she came out with a lip kit with e.l.f. specifically for her wedding day and she thought it would be perfect to incorporate that into the party favors. Because of the lip kit, Nogueira said she and her wedding planner thought doing a “kissing booth” photo booth would be a great idea.

“This had nothing to do with e.l.f.,” Nogueira said. “I paid for this and the whole wedding myself and I had to actually ask e.l.f. permission to put their logo on the kissing booth.”

While Nogueira doesn’t explicitly say why she wanted the e.l.f. logo on the kissing booth, she said it meant so much to her that she got to collaborate with the brand that she wanted to include it.

“None of it is sponsored,” she reiterated. “Makeup is my life, and from the beginning of planning my wedding I knew I wanted to have some sort of makeup moment.”

Nogueira found herself in hot water in early 2023 regarding a sponsored post that was dubbed “lashlighting” by the beauty community — a play on “gaslighting.”

In a TikTok tagged with #LorealParisPartner, Nogueira promoted the brand’s new telescopic lengthening mascara and claimed the product gave her “the lashes of my dreams.” However, viewers accused Nogueira of wearing false lashes in the video.

“My wedding was 175 people, 10% of that was influencers,” she said. “The reason why it seemed like it was all influencers is because the only people posting on TikTok are influencers, so that’s all you’re gonna see. Grandma isn’t making a TikTok about my wedding, OK?”

Nogueira also pointed out that she’s gotten close with a lot of influencers since entering the beauty influencer space herself.

“These are my co-workers that I’ve been getting to know and befriending over the last three years,” she said. “I’ve gotten close to a lot of influencers. So of course I wanted to have them at my wedding.”

She added that the reason there were so many “get ready with me” videos was that “they’re happy for me, they’re excited for me.”

In terms of the friend from high school who accused Nogueira of uninviting her, Nogueira succinctly answered: “They’re not my friend, and I’m sure you can see why.”

In the third part of the TikTok series addressing the wedding rumors, Nogueira said it was “really disheartening” to see what people were saying before she even talked about it herself.

“I understand if you don’t like me, I get it. But it’s my wedding day,” she said. “People ripped my wedding apart before I could even share anything at all about it.”

“Thankfully, I was in utter wedding bliss,” she continued. “I didn’t let any of it bother me or get me down.”

In The Know by Yahoo is now available on Apple News — follow us here!

The post Mikayla Nogueira addresses questions surrounding her wedding in a new TikTok appeared first on In The Know.